Is It Bullying or Just An Innocent Request?

I found myself in an awkward position several times during the retreat weekend. I had brought some of my new work to show, and sell. It was wonderful to have a group huddled around the work, touching, "oohing", and "aahing". When you have spent months, or longer, working out a new line of work, there is nothing more gratifying than seeing other people appreciating it. And when that appreciation extends into purchases, it doesn't get much better than that. Voting with dollars is the biggest "yes" you can get about your work.

But, I had not anticipated another side of that appreciation, and it had to do with the environment I was in. I had many requests to show exactly how I make the beads I use in my new Shibori line. How do I get them so uniform in size? How do I do that surface design? On one level it is flattering. They so connect with the work, that they want to make it themselves. But, on the other hand, I am not ready to share just yet. It is what I am selling. My income depends upon this work, and these designs. It is too new to be firmly recognizable as my work. It is less than a year old.

What exactly are the costs of my laying it all out there at a retreat.....doing a demo? First, I will be giving away my "intellectual property". Exactly how I make these beads, in form and surface design, is my intellectual property. Just like companies that make widgets, that knowledge has value. Others may copy what I am doing, but there is no reason for me to hand it to them on a silver platter. Why do you think companies like Apple voraciously defend their patents and copyrights? Their knowledge is too valuable to lose. Right now, I feel protective of the knowledge of how I make these beads.

If I decide I want to share it, it might make more sense for me to teach in a class where I am being paid to teach what I have developed. It is at least acknowledging that the time and creative energy that went into this work is worth something. Whether it is in the form of a DVD that you have made, a book, or a classroom, if you are being compensated, you are acknowledging you are sharing something of worth, as is the recipient.

Sometimes we give stuff away freely and without the need or desire for compensation. I did a demo at the retreat of some designs I came up with a while back, and knew I was never going to use. Sharing it meant someone else, who might connect with the idea more than I did, could run with it. I did it willingly and freely. It felt right.

The problem with the retreat environment, with demos on the schedule every half hour, is that a perception may develop that everyone shares everything they know. Holding back is selfish. Especially to someone who is not aware of the complete landscape of where this medium fits into people's lives. Some play with it as an outlet from their regular job. For others, it is a job. And others float back and forth in the mid-zone.

It is not too hard to politely turn down a request to teach something that you are not ready to share. The challenge I found, was having the request made multiple times by the same person. I think the intention was made without fully grasping the consequences to me, and thus the persistence in asking. I was polite but firm in my resistance to teach this particular technique. I repeatedly said, "I am not ready to let go of this yet. They are new designs."

I found my response became more strained when faced with the same request again and again from a few people. I held my line. But would someone else who was not standing on such firm ground, eventually give in to the request, not able to say "No" just one more time? The recipients of the knowledge shared might walk away pleased with what they have learned, but will they understand the resentment they might have created in the person they dragged the information out of? I am guessing they just don't know what it is like on the other side of the equation, and why there is resistance to sharing.

Just because someone asks, it does not mean you have to share. You share because you want to. I am not saying this from being a cut throat business person. I am saying it from the point of view of being pragmatic. I can make a choice; to share or not to share. It is my choice to make. And the timing is up to me. I may disappoint a few people along the way, but in the end, I would rather do that than carry around the resentment of feeling bullied into sharing something I was not ready to share.

If teaching or writing is the primary source of income for your business as an Artrepreneur, the decision process might be different. You may be interested in demonstrating your teaching abilities to potential students.....giving them a taste of what they might learn from you in a more extensive class. Or you want to practice and refine your teaching skills. These are valid reasons to perhaps share more willingly and openly. But the context of those choices, or an alternative choice are not always recognized by others. Even when we explicitly state our reason.

It never feels good to say "No, I am not going to share this." It feels even worse when you have to say it again and again and again. But worse than that, giving in when you know in your heart, you do not want to, at least not yet. Approach these choices with a conscious awareness of the trade-offs. And whatever your choice, make sure it comes from what you need right now, and not the external volume. Remember the old Gallo wine commercial...."We will sell no wine before it's time." We must not share our designs and techniques, until the time and circumstances feel right. Then we can let it flow as freely as the wine!

Are You Running a Non-Profit?

Back to the issue of pricing.

I recently wrote about how I had to make a dramatic increase in the price of my cranes, and I want to explore a little further one of the traps that caught me, and I think sometimes catches other people in a pricing bind.

Have you ever said something along the lines of, "I want people to be able to afford it."

I have.

When I have talked about the crane pricing with people, who were often encouraging me to raise the price, I would say something along the lines of, "It's just an ornament. How much will people really pay for it? I can't really charge more for it."

Maybe. Maybe not. I had raised the prices incrementally a few times, but never as much as I really should have been.

The question that is being ignored in this type of market focused pricing is, "Can you afford to sell it at that price?" Are you essentially subsidizing your product? And is that really your intent?

When I finally started to look at the grim reality of the time I was putting into the cranes, and how much I was charging, I began to realize I was underwriting people's desires to own a crane, without taking fully into account my time and expenses. I am usually pretty generous, but even I saw the extremes of the situation I had created. I responded to the market demand for more intricate patterns on the surface of the crane, without adequately compensating myself. There was important information that I refused to see. Looking to the market is important, but not all the important information is found there.

Prices are often based on "How much would someone pay for this?" It can be easier than figuring out actual costs. And, it is easier than trying to determine how much our time is worth.

But, is it sometimes translated into, "How much am I comfortable asking someone to pay for this?" "Will people think less of me if I charge too much?"

Some people might. But some might also think less of you for charging too little. Guess what, it doesn't matter. What matters is what you need to earn to make a reasonable wage for your efforts. You are the one with the best information about what that might be. Not the people with all the opinions. They might also think that your hair is too long or too short. Or that you should wear blue more often. People have opinions. It does not mean we have to tie ourselves up in knots trying to satisfy everyone's perceived opinions and needs. We need to take care of ourselves, and respect our time and effort. Setting a fair price...for you, as well as for the market, is where to begin.

What if the product is just too expensive if you make a fair wage?

There are many options at this point. You can stop selling, and decide you want to just make things for the joy of it. You can consider how to make the product for less. What steps or elements can you eliminate? Think about what are the essential elements of your work. Can you focus more on this, and eliminate the extraneous? Can you purchase your materials for less? Exercise your creativity in a new way. Brainstorm about how to make your product affordable and profitable.

Since I have raised the price of the cranes, I have not received any new orders. But it is summer, and it is typically slower. New jewelry orders are more than taking up the slack. In the end, I am fine with whatever happens. I could not afford to continue to wear myself out. I showed one of my accounts the new solid colored cranes this afternoon, and she liked them better than she thought she was going to. She said she will order some of them in the fall.

The joy of doing work you love is quickly erased when you work your fingers raw, and find your bank account is not reflecting your energy expenditure. Making art is doing something wonderful for the world. But, you still need to make a living. Don't lose sight of that essential truth.

Can You Afford NOT to Advertise?

Do you do advertising?

Where, and how often?

Advertising can be a leap of faith. It is often hard to measure the effectiveness of an ad, at least in the short-term. And ads will often need to have repeated exposure to maximize their effect.

I am relying more and more on advertising now that I have focused on wholesale, and have virtually eliminated the retail side of my business. With a disciplined approach, and some effective images, ads can definitely work.

I do most of my advertising through Wholesalecrafts.com. They offer a few options. One is their Buyer's Guide, which is like a catalog of craft artists. It has ads ranging in size from full page to 1/12 of a page. I have run 1/12 , 1/6, 1/3, and soon will be running a full page ad in the Guide. And I have found, size matters, as does repetition. The most recent guide went out a few weeks ago, and I came back from New York with three messages on my machine, and continued to get calls through the week. Not all are placing orders, and the orders placed have been conservative. No surprise there.

But part of what has helped me is that I am sticking with the advertising, in spite of being fully aware of how bad the economy is right now. The last Buyer's Guide was the thinnest I can recall seeing. Especially for that time of year. I had a third of a page ad, and it got noticed. People are asking for information, visiting my page on Wholesalecrafts.com, and placing orders. Three good measures of an ad's effectiveness. With less ads, it is easier to be seen. With pictures that I know work well, it is easier to get a good outcome.

I debated whether I should run another ad in the next issue which will go out in September. I finally decided that I should. People will place orders for the holidays, although they are likely to be smaller and later. And from the sounds of it, fewer artists will be running ads. I was offered the chance to bump up to a full page ad at a terrific price. It was a no-brainer. Yes.

The biggest obstacle to the decision is truly psychological. Am I the type of artist who would run a full page ad? In other words, had I crossed some imaginary line in my head that gave me permission to be so bold? No, but I decided I needed to do it anyway. Act as if. The best part is that I had fewer creative limitations. I could design the ad myself. I love doing that sort of thing, and spent too much time this weekend designing and refining my ad.

In addition to the Buyer's Guide I often run a co-op ad in Niche magazine. Niche goes to galleries across the country who purchase handcrafted work. My target market. I get a better price by doing a co-op ad with Wholesalecrafts.com. And I get exposure to the market that would be most interested in buying my work. It has led to some terrific accounts.

How can I afford it? I guess I have come to see I can't afford not to. If I hold back from advertising, I will disappear into the ether. Visibility matters if you want to sell your work. It is about seeing your work as a product, rather than an extension of yourself, and then doing what it takes to make sure that your market sees your work, and knows about it. I have said this before, and I likely will say it again. Marketing your work is a bit like dating. Sitting at home waiting for Prince Charming to come knocking on the door is about as effective as making your work and waiting to be discovered. Might happen. But, probably not. It takes effort. It takes putting yourself out there for others to see. Simply listing your work on Wholesalecrafts.com, Etsy, or Trunkt is not enough.

Sellers on Etsy rely on the Showcase, and Treasuries to be seen. Flickr users will often join many groups where they can post their pictures to increase their exposure. I have come to look at the expense of advertising as the equivalent to the booth fee at a retail show, with less wear and tear on my body and my work. It takes time to build an audience for your work, but given enough patience and time, and yes, money, it is possible.

What do you do to have your work seen?

Rules, Schmules...

I have read one too many posts on what artists should or should not do in their blog, and/or website. Face it, as a rule, artists are not generally so in love with the technology side of the web. When we are told all the things we should be doing, or that we are doing it wrong, the first impulse might rightly be to throw up our hands and say, "Forget it. I can't do that, so why even bother?"

I do a lot of things wrong according to the rules. And somehow, this blog goes on....

Post at least three times a week, and predictably. I post sporadically. Sometimes nearly every day, and then I may go a week or more without posting. "Good blogs" post at least three times a week.

Images. Lots of images. Make sure that people coming to your blog can see your work. I have a teensy excuse on this blog, since it is not exclusively about my work. But on my crane blog, I have a scarcity of images there as well. I guess for me, the blog is the words behind the work. Both the studio work, and the other work that an artist engages in on a regular basis. My website, on the other hand, is image rich and text poor. Together they fill out the picture.

Keep entries short. Too much text turns off readers. Sorry readers, but when I get on a roll I am not going to say, "Oops, I am at the third paragraph, I better tie this up here". I write about what is on my mind. If I can do that in three paragraphs...uh, five?....great. But more often than not it takes me more than that to process the idea and communicate it coherently.

Feeds, etc. I think there is an RSS feed somewhere on the page. Is it easy to find? I don't know. I don't even really know what an RSS feed is to tell you the truth. Could I do better with this part of things? Absolutely. Is it worth my time and money? I frankly don't think so right now. It is low, low, low on the list, and the list is long. Somehow, in spite of my absolute ignorance, and neglect here, people still find my blog, and even subscribe! I love you subscribers out there!

Hire someone to do your website. Broke this rule too. But I pay a bit more to get template options with my website host. It means I can update my web page regularly without having to write code. I am not going to learn code. I am not interested. But I want to be able to update my web page fairly frequently and easily. Is the template exactly the way I want? Nope. But it does the job. I compromise on layout, fonts, colors, etc so that I can at least have images on the web.

In the end, I would rather suffer the wrath and criticism and "just do it", than not do it for fear of doing it wrong. I have made plenty of mistakes along the way. I am continuing to make mistakes. I will tweak, and play and continue to evolve as I continue to work my blogs and my website. I don't want to do it totally by the rules, because in the end, it is mine. Just like I want my art work to reflect how I see the world, I want my blog to reflect my thoughts and experiences. I use Blogger because they are easy, and Google takes care of so many things for me that I do not want to learn. I will risk the imperfection.

How much of the writing about the rules of how we engage with this technology is shutting down voices that we would all benefit from hearing? Isn't this the benefit of the Internet? The rules are still evolving and we can decide how we want it to work for us?

Are you on the sidelines? Do you have a point of view, something you want to say or share? But the idea of doing it the wrong way is just not worth the risk? Trust me, it is. Go ahead and do it wrong, if you have the inkling of a desire. Do it the best way you are able with the time, money, and savvy that you can muster. And if someone tells you that you are clueless, nod in agreement. Yup, you are. But in spite of that you are blogging, or have a website, or whatever. And each day you are learning a little bit more.

The democracy of the web depends on us being able to do this imperfectly. I would rather see some one's amazing work or words up on the web without all the right feeds and widgets, and so on, than have them stay away because we built the technology wall too high.

Being open to learn new things is great. But feeling like we have to do it perfectly in order to do it at all is destructive. The way I look at it, we are about in kindergarten when it comes to the Internet. There is more time for recess than for dissertations. And everyone gets a turn, not just those who are at the front of the line.

What Can You Do After A Bad Show?

Throw in the towel? Decide you were crazy to even think this could work?

Those are possibilities, but maybe not the best ones.

First, sit down with a pad of paper. Divide it into two columns. In one column, write down everything that went wrong. Everything you wished you could have a do over on. Everything that you felt 'in over your head' about. For instance, you did not cover your costs. The weather was horrible. You had work stolen. You heard people whispering about how high your prices were to their friend as they walked out of your booth. You were sick as a dog, and you had no choice but to do the show anyway. You forgot half your work, and your were hours from home. Your neighbor kept coming into your booth and complaining about everything. Your booth was in the worst spot in the world.

In the other column, write down everything that was positive about the show. The people who bought your work were in love with it. The weather was gorgeous. Your neighbor at the show was a gem. You made a connection for a possible new outlet for your work, or two other shows that might be a good fit for your work. You found out about a great display at a reasonable cost. Someone gave you a great idea for a new product to try and work on.

These are just a few of some of the good and bad things that have happened to me at shows....and a few fictional ones for kicks! No matter how bad a show has been, I have always walked away with a bit more knowledge or insight. Some of the insight came from what went wrong, and some was gained from a positive experience.

Without looking at the experience, good and bad, we are leaving the outcome of future shows to chance. The more we understand why something is working for us, or what needs to change, the more we can move towards the success we want.

If a show is bad, it is easy to blame the weather, the price of gas, or the promoter. But at every bad show I have had, other artists have done well. Actually, there was one show....I guess you could call it the exception that proves the rule, where no one did well. Many different things can contribute to bad sales at a show. A recent survey by the NAIA (National Association of Independent Artists) is a real Buyer's Beware wake up call for artists about trusting the reputation of a show before investigating further for yourself. Artists who had participated in the Coconut Grove show in Florida were surveyed and it was fascinating to see the effects of charging a gate fee, or inviting other "attractions" to a show can have on the artists' sales. The group also has a survey of the Artists' Landscape on the website, and it is a bleak one. Artists are aging and retiring. Collectors are no-shows at shows. They too are aging, and less interested in acquiring more "stuff".

Are we back to throwing in the towel? That might seem pretty attractive after reading either or both of these surveys.

I think rather than throw in the towel, it is important to look at your approach from the ground up, and start thinking about what is working, and what is not. Thus the list.

Look around at how people are buying luxury goods these days. After all, craft is a luxury good, isn't it? If the way you, your friends and associates, your neighbors, you or your spouses co-workers are indulging themselves, is at the mall, or on the internet, is it any wonder that sales are down at a craft show? If people are spending $25 in gas, $30 in admission fees, and another $15 to $20 on food at a show, is it any wonder that many in the middle class are feeling too pinched to spend another $50, or $250 to purchase a hand-crafted treasure? Is it any wonder that they might feel as if just looking is what is in their budget?

And yet, some people are selling. Some people are succeeding.

It is time for a critical eye on every aspect of what we do. Is our display the best it can be? Is our work priced right? Is this the right show for our work? Have we done anything new lately? Is there another, perhaps better, way to reach your customer? What have you done to add value to your work? This could be through building your reputation in your media, to packaging, to advertising, to adding context or story to your work.

Sitting in the corner of your booth, engrossed in a Sudoko puzzle is not the path to success. Go to a show as a customer. Walk the show and observe. Which booths draw you in? Why? Which artists make you want to buy from them? Why? Which booths do you walk right past without barely a glance? Why? Visit shops and galleries that carry handcrafted work and notice the same thing. What makes you enjoy the experience? Which work draws you in, and why? Is there any work that makes you say...if only they would do, "x", then that piece would be amazing! Now, think about your own work, your booth, your selling style. Where can you improve? What can you do differently? No matter how long you have been in business this type of exercise can be helpful to shake you out of your routine. It can help you see what else is drawing the eyeballs and dollars of your potential customers.

What if you do all that, and you still feel stuck? Then it might be time for outside help, paid consultant or artist friend. If your blindspots seem to be unmoveable, it might be worth the investment. But doing the work on your own first, will make any time spent with a consultant more effective. They will better be able to get a grasp on where you are struggling. The more efficiently you can help them get there with you, the faster they may help you find some solutions. And we all know, time is money.

The same old, same old, is not going to work.

What will you do differently at your next show? Or will you do shows anymore? Maybe your answer will be to find an entirely different route to reach your customers. We can't just wait out the bad economy. We have to work smarter. Things are changing, and what worked ten, twenty years ago, may not work for anyone anymore. It may be time to forge a new path.

Asking

Can you ask for what you need or want? I don’t mean ask in the hypothetical sense, but really ask.
When I met my husband, it was love at first sight. We hit it off immediately. Within six weeks, he made a hypothetical proposal. Not the most romantic proposition, but he clearly wanted to know where he stood before he took the risk of asking for real. “Hypothetically” he asked, ”if I was to ask you to marry me, what do you think you would say?” Finding out what someone is likely to say before you ask the question makes it much easier to decide if you want to take the plunge for real. If the answer looks iffy, it is safer to avoid asking for real.
So what does this have to do with being an Artrepreneur? Well, let’s say you get people to your booth at a show. Or you get a gallery interested in your work. Can you close the sale? Can you ask for the order, or, do they walk away saying they have to think about it? And as they walk away, are you left saying, “What did I do wrong? Why didn’t they place the order?”
First, ask this. Did I ask for the sale?
Or, did I find out what the obstacles are to placing a sale? Did I ask, “What else do you need to know about my work to make a decision? Is there any questions I can clear up for you?”
At this moment, you are asking them to move from being on the fence, to making a choice. You are giving them a chance to voice their objections, if they have any. They may have a few issues that remain in their head. But, given the chance to verbalize these objections, they may, given a bit more space to talk, continue to talk themselves right out of their objections, and right into an order. If they had been able to leave the booth first, to think about it, the next thing they think about might be the work they are considering by another artist. You and your work are out of sight, out of mind.
The response might be, “I just want to be able to think about it a bit more. I think I have all the information I need”. At this point, you could thank them, and ask them to be sure to contact you if they have any questions.
Or, is it possible to create a sense of urgency? “This product line has been doing very well. I just introduced it, and already it is selling very well. As I receive more orders, my lead times will get longer. I know you are excited about this work, and I would hate to see you have to wait an excessive amount of time to get it for yourself.” Then wait. They may still move on. But, this new piece of information might just be the thing that helps them make a decision.
Asking for the sale is difficult. It is like asking for a date, or for another’s hand in marriage. We are risking rejection. So, we need to feel a degree of confidence to do that easily and comfortably. If we feel unsure about our work, our prices, our ability to satisfy the expectations of a potential customer, those words may not be able to comfortably fall out of our mouth. We rationalize our hesitancy by saying we don’t want to be pushy.
If you read through these scenarios, and say to yourself, “I couldn’t do that.” Maybe, you need to stop and ask why? Why not? Is there something about your work that feels uncertain? What is it? And, what can you do about it? How can you feel more confident about the work that you are putting out there so that you can comfortably have this dialogue with a potential customer? Answering this question may be what is needed to help eliminate the roadblock to asking for the order.
If you still feel like you can’t do it, ask yourself this, “Could I sell someone else’s work?” Think of another artist whose work you admire. Could you sell that work? Could you comfortably tell someone what is wonderful and unique about their work, and why they would want to own a piece for themselves, or place an order for their gallery? If you can, then your ability to sell is not where the problem lies. You need to fall in love with your own work. You need to believe that someone would want own your work, or carry it in a gallery. When you get to that point, these scenarios will naturally happen.
If you believe in your work. If you know your prices are fair and reasonable. If you know the customer loves the work. If all of these things are true, there is no reason in the world that you should not ask for the sale. You can deliver a value to the customer in return for the money they are spending. But, if you do not ask, do not assume that having good work is enough. Sometimes it is, but sometimes, people want you to ask!

How Many Balls Can I Juggle?

The problem with juggling so many balls in the air right now, is that there is little down time to reflect on what is going on, and perhaps share a bit of that with you here. What I have been thinking about is what we can do if we just take a step forward. I had written previously about whether or not you live life waiting for a permission slip to follow your dreams or you big ideas. I guess I find myself having signed an awful lot of permission slips!

But, somewhere along the line I went from the person who seldom stepped outside of the prescribed lines, to a person who is willing to act on her dreams. I don't know why or how that happened exactly, other than perhaps the experience of doing it again and again shifts the axis of your world a little bit. The voice that says"Yeah, but you can't do that..." has been quieted. She still is there, but there is another voice. The one that says, "Well, why not?" Or, "I can at least try."

And it is about the trying. If we stay too focused on the end goal, and how big and overwhelming that goal may be, we will never begin. But if we say, let's just see what we can do. It gives us room to fail, without calling ourselves a failure. Why, because we tried. And with each small step that we take to move closer and closer to the goal or dream, it seems less impossible. We can do the small steps.

There is that critic that says, "Sure, you can do a little bit of it, but come on. It is too big, it will take too long, cost to much,....it is just TOO HARD. Give up now before you get disappointed."

Have you had that conversation with yourself? Does the critic always reign supreme and get in the last word? Or are you persistent, and passionate enough about your dream that in spite of all the logic that the critic is throwing your way, you still want to go ahead.

I am in over my head. If I listed all the things I am juggling right now, you would consider me certifiable. But you know what, I am making progress towards each goal I am working on. I am learning a lot about how much is possible. "No" is more impossible for me these days.

I am learning to say, "Why the hell not?"

Ask yourself that next time. Why not? Why shouldn't you go after your dream, or your BHAG. Look around you. Look at some of the amazing things that people have done and accomplished. Were they any more special than you or me? Most likely, not.

I had a conversation recently with a "high profile" artist. Someone with a "name". She was trying to tell me how her career, and where she was, was simply a fluke. Luck. But as she told me the story, what evolved was the story of someone who created her own luck. She had an idea....a "crazy, half-baked idea", if the critic had the final word. She began to figure out what she would need to do to make that idea into reality. And she started taking the steps to make it happen. And as more of her story comes out, it is clear this is a pattern in her life. She doesn't wait for someone to plan her career for her. She dreams her dreams, and then acts upon them.

We all have dreams. But not everyone is willing to go after their dreams. Preferring the safety of what they already have, and know. And not every dream is possible. But, more are possible than most of us are willing to believe, or act upon.

Frankly, sometimes in life we have to approach things like a bungee jumper. Be scared, trust the cord, and jump anyway.

A Day to Spread the Love

Valentine's Day has gotten a little more complicated around our house now that we have a tween and teen. My younger daughter doesn't want to have any thing to do with public displays of affection. My oldest loves the holiday, but feels unsure about handing out Valentine's to her friends....what if no one else is? Remember those days. I gave her advice that I am not sure I could have followed at that age.



I told her to,"Listen to your heart. You are all about expressing your love and friendship. This holiday is made for you. And the world needs more love and kindness. Give out the Valentine's to friends. Don't make the world a little sadder just so you can be like everyone else."



I can sense her pull to follow this instinct. But the same pull in the other direction to fit in. To be like everyone else. There is comfort in that instinct. But there also may be a certain flatness. A little less joy.

In the financial world there is a term called beta. Beta is a reflection of risk. A stock that has a high beta value, is one that has a high degree of volatility. There is a great chance for big returns, .....or big losses. Sometimes in life, and in our art, or our businesses, we face that choice. Do we play it safe, or do we take a chance on the big return? Just like in our finances, it is best to have a balance. Maintaining some degree of safety, but also taking some risks. Knowing what your risks are, and being prepared to accept them if things don't turn out the way you want.

My daughter went off to school today with about a dozen valentines. She plans to hand them out to friends at lunch time. She worries about friends who may not get one, but see that someone else did. She worries about whether or not she should give on to that "special friend". But, she is going to give them out in spite of her worries. Taking the chance of looking silly to some. But also being able to tell her friends that they are special to her.

Readers, this is my Valentine to you. I hope that someone expresses to you today, how special you are to them. With flowers, chocolates, a card, or words. And I hope you can step outside your comfort zone and tell someone that they are a good friend, or that they make your life a little more special.

The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart.

-Helen Keller

Happy Valentine's Day!!

The Idea that Won't Go Away

Have you ever had an idea for something, something so big, so impossible, that you want to be able to just walk away from it? I have had just such an idea for about two years now. And every time it comes up, I think, "Well that's silly. How in the world would you make that happen?" And I move on. At least for a while.

What seems to happen, is that the idea keeps resurfacing. And each time it takes on a little more substance. In the last few days, it has gotten bones. A structure. It doesn't look quite so impossible. Or so outlandish.

Now this is one of those "BIG" ideas. What some people call a BHAG. A Big, Hairy, Audacious Goal. It means stepping into completely unfamiliar territory to make it happen. It means it has been hard for me to wrap my head around how I could possibly make it happen.

But then, at the same time, I know that others have done things that are comparable. Knowing this doesn't mean it is easy, or that it will ultimately be doable by me. But it does mean that it is possible. And if it is possible, and it keeps coming back to me, perhaps I need to take it seriously.....and in the process, take myself seriously too.

Isn't that what we are doing when we have an Impossible Dream. We may want to believe it is impossible. It means it just can't be done. Because then we can comfortably walk away. But each time this dream comes up for me, I know, somewhere in the back of my mind, that others have done comparable things. It is possible, and it is not going away. But, I have just not been ready. And that is where the truth lies. Having these dreams means stretching outside what is familiar and known. Holding on to them means we want to see if we can make them happen someday. We recognize our current limitations, but we are not silly to dream these dreams. Even if we dare not admit the details of our dreams to anyone!

As this idea is taking a more concrete form in my head over the last few days, I am seeing various pieces of things that have been out there floating around as vague ideas, starting to coalesce. It still feels pretty impossible. But I also feel like I want to start to push the idea from an idea into becoming something more tangible.

I am researching things like installations, venues, fundraising, grants. The actual art work is completely within my capabilities, although it will be time consuming, and I may need to enlist some help because of the simple scale of this idea. How to take this idea, this thought, and make it into a reality is the challenge. It may never happen. But I am going to begin to take some steps to try to make it work.

My first step is to write this here. To admit to myself and the world, that I am ready and willing to begin to explore this new territory. The details of the dream are less important than this shift that has happened in me. That is where our greatest barriers often lie. Inside. I will admit to being scared, and overwhelmed. But, I have to say there is also a certain amount of glee and sheer excitement about simply saying "yes". Yes, this is worth exploring. This is worth investing some time and energy to see where you can take it. Wish me luck! And if you know of any grant money around.....

View from the Other Side

I recently was the administrative person for a competition to select three artists to occupy the booth at the ACRE (American Craft Retailer's Expo) wholesale show, in Las Vegas. This was a competition that was sponsored by the National Polymer Clay Guild. The idea was to allow three artists to share a booth at the show and sell their work. The outcome would be increased exposure of high caliber polymer clay work to buyers, and the opportunity for the selected artists to kick off or grow their wholesale business.

I have entered quite a few shows and competitions over the years. And I been accepted, rejected, and wait listed along the way. After a class with Bruce Baker on jurying into shows, my acceptance rate went up, but rejection is still a frequent companion. I applied to three shows for the spring, and I was rejected by three shows. Granted, most of these shows were a stretch. But even so, there are things I can do to improve the likelihood that the outcome will be different next time.

Being on the other side of the process this time was enlightening. I got a better idea of what worked and what didn't. I saw the challenges some artists faced with the application process. I saw how daunting a task it is for the jurors to go through the process of evaluating the work.


So, what specifically did I learn that can help me do better in my own submissions?


1. Photography matters. Great photos made a difference. Photos that are big enough to meet the entry requirements. Photos that show off the work to best advantage. Photos that come alive. Sometimes a digital photo can have a very flat appearance. A good photo does not have this problem. With few exceptions, there was a direct relationship between the quality of the photos and the final position in the scoring. Great photos can help good work look great. Mediocre photos can detract from great work. If you want to see the gold standard in craft photography, visit the websites of some of the best craft photographers. Robert Diamante, Hap Sakwa, George Post, are just a few. See what you may be up against. Paying for top notch photos may be a worthwhile investment in your business, depending upon the shows and competitions you are entering.


2. Consistency matters. One of the biggest problems I saw in the work submitted was when an artist would submit three pictures that were of a similar style, and two pictures that did not relate to the first three. Jurors were looking for a story, a point of view, a voice. Inevitably, at least one juror would mark the artist down because of this.

This was a problem I used to have when I would submit work to a show. I figured showing range was important. My thinking was that if I had enough range, something would connect with the jurors, and that would get me in. In my case, it was a reflection of insecurity. In this competition it seemed to nearly guarantee a reduction in score.

Another reason artist's give for doing this is that they want to have work from two or more lines in the show, so they think they should show both, otherwise they can't bring one. This is a partial myth. If you have two, three, or more lines of jewelry, pick one, your strongest of course, and show that. You can still bring the other jewelry to the show.

If, on the other hand, you have work in two categories...jewelry and mixed media, for example, this is a different story. The cardinal sin is to jury into the non-jewelry category, and then bring jewelry. The competition for a jewelry spot is just too great. If you want to bring both, submit two sets of slides, one in each category. If you try to present both in the same set of slides you are doing yourself a disservice.

3. You need to be strong across the board. You need strong design, good use of color, and good finishing. Jurors are looking at all of these issues. Weakness in any one area may take you out of the running.


4. Jurors come with a point of view. We all have an aesthetic sensibility. Some have an educated sense of design, and for others it is based on experience and an intuitive sense. If we appreciate craft, we have certain things we respond to, and other things we don't. Something like color palette may subconsciously affect a juror's response. Or, a person's work may remind them of another artist's work...even though there may be no real connection.


In multiple cases, two jurors would give raves to an artist's work, and the third would pan it. And it was not because one juror was tougher than the rest. Each juror had certain work that did not connect with them for whatever reason, which the other juror's loved. Or, two jurors were not inspired by work that another juror would rave about.


This is something that is out of our control. We are not selecting the jury pool for the shows and competitions we enter. But, we can try to determine the shows and competitions where our work will be most appreciated.


5. Artists tend to procrastinate. Entries tricked in very slowly until the last few days. I understand this. We are often juggling many things, and putting together a show submission is easy to put off. But recognize that procrastinating about entering shows can come at a price. Technical glitches, on either end, may prevent your entry as the deadline looms. Give yourself enough time to figure out how images need to be submitted, formatted, etc. well before the deadline. It will give you time to think about the best images to present, the order, etc. If you have an hour to deadline and you still haven't been able to figure out how to format the images, you are creating needless stress in your life. If you need help with procrastination in your life, Christine Kane had a recent post on how to overcome this problem. Maybe you can pick up a few ideas of how to slay the procrastination beast.

6. Just trying counts for a lot. Making the decision, and following through, is taking yourself seriously. It is believing in your work and your abilities enough to take the chance. Some may say, "Oh, I never really thought I would get in anyway." But, even so, they applied. Some little voice said, "You should do this. You can do this." And they followed through. It takes courage to do that. It means you are saying you want something, and that you are willing to risk being denied the thing that you want. That is not easy. But it is necessary to move from where you are today to where you want to be. You will inevitably make mistakes. We all do. But, you don't have to own the mistakes. You can give yourself a gentle kick in the butt, and say "Boy, I won't make that mistake again." And the next submission will be stronger, and you will perhaps get what you are asking for that time.

Don't be afraid to ask. Don't hold yourself back from what you want to achieve. There are more than enough obstacles in life without building our own roadblocks. You may not get what you are reaching for, but, with the right attitude and spirit, you can end up richer and stronger in so many ways. You may learn something about yourself, and your dreams, that you would not have otherwise known.


I applaud the artist who entered but did not make it into the show. My heart is with you. There was more talent than there were spaces. This is often the case. That is why we need to work to improve every aspect of our entries. Putting our best forward every time, and each time, trying to make it just a bit better.

More Thoughts on Phthalate Phobia

My last post about the potential ban on phthalates has generated lots of discussion, and more posts. This is a good thing. The more we share our knowledge, experience and insight, the better off we will all be in the end.


This issue goes way beyond polymer clay. PVC's, and phthalates in other materials, are woven into our lives in more ways than we can possibly be aware. My husband related a story to me about issues his company is having with a partner company and their demands that PVC be removed from the product. PVC is incorporated in some small way in nearly every, if not all, the products they produce. Finding an adequate substitute is not simple.

Phthalates are in medical equipment (tubes, fluid bags, etc.). They are in nail polish, the scented candle, and the moisturizer from a company known for being "natural". This should not make us more paranoid. If anything it should give us perspective to realize that if phthalates were as awful as some would like to portray them, then they would have caused lots of problems already.

What if we were to eliminate plastics completely from our lives. Are we going to go back to metal pipes for plumbing, and glass bottles for holding liquids? Do we have the capacity in our system to do that? What about the effects of the added weight of these other materials in transport. Not only will it cost more, but it will consume more energy to move them, adding to global warming.

Do you know that one of the benefits of eliminating glass for packaging liquids was not only weight, but safety? Glass breaks more easily that plastic, and it also cuts more easily than plastic. How do we factor people injured by glass bottles into the equation of plastic versus glass?


Nothing sounds more natural and earthy than felted wools, and other natural fibers. But what about the dyes that are used to color them? And how are the dyes disposed? Unless vegetable dyes are being used, with no chemical fixatives, you are working with toxic materials. Concentrated toxins.


Plastic resins used to make jewelry. Phthalates, along with many other toxic chemicals.


Glazes, paints, thinners, enamel powders and more. Toxins galore.


When we look at a ceramic pot, or a beautiful woven scarf, or that fun piece of resin jewelry, the last thing we are thinking about is the materials used to create them, and the potential harm that they pose for the environment.


I am not suggesting we look the other way, and pretend that there is no problem with any of these things. Rather, that we educate and inform ourselves. If you use materials that are potentially hazardous, be responsible in the way you use them, and dispose of any remaining material. If safer alternatives exist that are equally effective, explore those. But don't react to every scare story you are told. And if you hear someone spreading fear that is inappropriate, do your best to educate them. In the age of the internet, misinformation can spread just as rapidly as information.

Fear and Hysteria in the Studio

Nearly every time I do a show, I have someone come up to me and ask me if I know about how dangerous polymer clay is. What is interesting about these encounters is that there is very little fact presented, just fear, and a sense that if I do not take what they are saying seriously, I am being irresponsible. When I mention any studies that have been done to look at the potential risks of working with polymer clay, and show that there is little to no risk, they are dismissed out of hand.

I am going to put on my scientist hat today. In addition to having an MBA, I have a degree in chemistry. I never worked in a lab after graduation, nonetheless, I learned enough about the scientific process to be able to understand the difference between hype and fact. Lately there has been a campaign by several environmental groups, whom I might otherwise support, to ban certain substances, among them, phthalates.

Phthalates are found in polymer clay, in addition to many plastics. They make polymer clay pliable until it is cured. They can be used in plastics to make the end product softer or more flexible. The rationale for banning these chemicals is that they are possibly linked to cancer and endocrine disruptions. This was based upon studies done by injecting large quantities of phthalates just below the skin of a rodent, or having the rodent consume the phthalates directly. The fear was that children chewing on pacifiers, bottle nipples, or some toys might ingest enough phthalates to risk serious health problems. There is nothing that will generate more fear and panic than to suggest that something that an infant is putting in their mouth might cause cancer later in their life.

What about the reality? In order for the children to consume an equivalent amount of phthalates as the rodents were exposed to, all of the phthalates would have to leach out of the product….not probable. And, they would have to chew on the toy or other item for at least 12 hours, continuously, each day. Add to this the fact that the results achieved with mice and rats have never been observed in higher level mammals on a repeatable or reliable basis. These include guinea pigs, and rabbits. And there is no reliable evidence of these outcomes with humans.

All we have is fear, built on possible, not probable outcomes.

The European Union (EU) has banned phthalates. Now the same groups are working to extend the ban to the U.S. A big part of the rationale, …..these products are banned in Europe. If it is banned in Europe it must be bad. Right? We don’t need to look at the science. We just need to know that someone else said it might be dangerous. As Bill Durodie, of Cranfield University in the U.K., aptly explains in a paper from April 2007, titled “Why Did the European Union Ban Phthalates?”, it was more about the potential risk rather than the real risk.

“ research commissioned by the European Union’s own executive branch, the European Commission, had already concluded that the chance of a child exceeding the recommended limits through exposure to such products was ‘so rare that the statistical likelihood cannot be estimated.’

Given those results, why would the ban be implemented? This was a few short years after the BSE or Mad Cow disease scare spread through Europe. The Commission was perhaps feeling more reactive as a result. Better to eliminate a potential health crisis than to face criticism for not acting. This type of behavior, acting on fear rather than fact, is the same type of behavior that has lead to major foreign policy blunders by this country in the last several years.

We are in an environment where our politicians are more likely to be swayed by public fears than by fact. And the media is more likely to be swayed by these fears as well. I have seen blogs , heard radio shows , and too much more that tells me the risk of these products being banned is greater than the real risk the products pose. Again, I go back to the paper by Durodie, from April of 2007.

“….manufacturers, retailers and local authorities were already
withdrawing such items from sale while admitting, in one significant case at least, that this was largely ‘a marketing decision’.

According to the European Commission’s own rules, application of
the precautionary principle should be ‘proportional’, ‘consistent’ and
‘subject to review’. Yet despite the considerable information and evidence that has emerged since the introduction of the ban, suggesting that most of the initial assumptions were flawed, the restrictions remain in place. This is, in part, because the drive to err towards the side of caution encourages officials to continuously defer to previously obtained worst-case estimates and scenarios,
irrespective of any evidence gathered since.”

Reactionary behavior, either by the right or the left politically, can have consequences we do not foresee. When Greenpeace campaigns to eliminate PVCs, and no one questions fully the rationale, are we better off? We may be afraid of chemistry because we don’t understand it. But ignorance and fear do not lead to good decisions. Our shower curtains are not going to give us cancer, or destroy our reproductive capacity.

The same gallery owner who suggests that it would be good to avoid purchasing a polymer clay necklace because of the risks that phthalates pose, carries jewelry made with resin, enamel, and other "toxic" materials in her gallery. When the customer buys any of these finished products, they are chemically stable and safe, just as a polymer clay necklace would be. But the artists are exposed to potential toxins in the creation of the work. Used intelligently, the risks are manageable with all these materials. There is no real risk to the consumer with any of them. If we want to eliminate risks, let’s do it judiciously, and with consideration of the facts.

It is not easy to stand up in favor of chemicals, especially ones that can hardly be pronounced. Yet, it is not the chemical per se I am standing up for. Rather, it is the idea that we need to look at facts, and not let our emotions overtake our judgement. It is easy to look at chemicals as bad, Greenpeace as good. But the reality is far less black and white, and far less simplistic. There was a time in our countries history when all someone had to do was accuse someone of being a part of the Communist party, and their life was destroyed. Facts were less important than innuendo.


This is about as political as I plan to be in this blog. It is actually more political than I intend. But it is important to me that this freight train of emotional reaction is slowed down. I am likely to get run over by the train, or at least drowned out. But at least I didn’t just sit by and watch it happen. Not many voices are out there trying to say "wait a minute, let's look at the facts". Instead, there is a lot of stirring up of fear and emotion.

Please, before you take a stand on an issue, any issue, inform yourself fully. If someone presents you with a potential problem, do not hesitate to ask questions. Do not take everything you hear or read at face value. Feel free to question my position on this issue as well. Nothing is ever as simple as some people want us to believe.

Never Say Never

Never and Always are dangerous words. There is no wiggle room. And in life we need wiggle room. Room to learn, to adapt, to change our minds a bit if we want. But with absolutes like never and always, there is no room for change.

Back when I decided to make my passion for polymer clay into a business of some sort, I knew I had something with my polymer clay cranes. I knew they were unique, and the political environment of the war helped fuel a demand for them.

But I had this fear. I didn't want to be making cranes all the time. I would go crazy. I could "never" do that. Or so I thought.

Fast forward a few years and now the cranes are a mainstay of my business. They are a good source of cashflow at a time that the craft market is very tight. I have gotten better at folding them, but there are still more rejects and seconds than I would like. I have developed packaging and a product insert that have increased sales significantly. But there still is a certain ambivalence.

Even so, I am getting ready to make a commitment to produce cranes for a catalog. There are no guarantees of the volume this will represent. If they take off, I could be making an awful lot of cranes. And, I will be making them in a few set patterns, not each one different than the last. A few years ago, I would have been horrified at the idea of this. Now, when I look at it, the benefits outweigh any potential tedium.

First, more studio time. As much as I love being in business for myself, what I love even more is being in the studio, working with the clay. Even if it is going to be making a design repeatedly, it will help fund the continued growth of my business. And having less worries about money always does good things for the creative spirit!

Efficiency. I would rather sell a carton of 27 cranes, all in one shot, ....or three cartons, or five......than spend time, money and energy trying to sell those cranes myself at a retail show. Somebody else sells and promotes the work, and I just have to make it and ship it to them to distribute. One large sale, rather than 20, 50 or more small sales.

The window of opportunity does not stay open forever. Eventually the political tide will shift, and the demand for peace cranes will fade. Someone else will copy what I am doing. This is my chance to take advantage of a unique product at a unique time.

Once again, I am about to make a leap of faith. Into the unknown. I don't know if this will be a blip, a boon or a burden. It may be a bust. Or it may lead to me hiring someone to take on some simple tasks. Only time will tell, and I know I will learn alot! Stay tuned.......

Is Your Business Insured??

I have spent a few hours today trying to find out about product liability insurance. A catalog company that wants to carry my cranes, requires this coverage. Product liability insurance covers you again injury or damage caused by your product. Seems a bit silly, given the product, but then again, remember when someone sued McDonalds because they got burned by coffee spilled while they were driving, and holding a cup of coffee between their legs? Reasonableness does not always apply when it comes to these things. I am working on language for a warning label. Isn't this why we become artists, so that we can avoid these kinds of things?? We might want to avoid them, but the reality is, we can't without assuming some risks.

Insurance is one of those things many artists try to ignore. Cross their fingers, throw salt over their shoulders, watch out for black cats. Anything other than trying to figure out the insurance puzzle. Whenever there is a collection of arcane terms, it is easy to feel your brain shut down, and suddenly find other work that urgently needs to be done.

But, there are way too many stories out there of artists who have lost everything, absolutely everything, to some natural disaster. Just a few weeks back, the fires in California destroyed homes,........and studios and businesses of artists like you and me. Some had no insurance. Look online, and you can find scary stories of tents made airborne, inflicting damage on work, and/or people at a show. You don't want to wait until after something happens to recognize the need to be insured. Without it, you are relying on the goodness of strangers.

If your studio is in your home, you can begin with your homeowner's or renters policy. Talk to your agent about adding coverage for your business. You need to cover your inventory, tools, and supplies. And you need to have liability coverage. If someone visits your studio and trips and gets hurt you could face a liability. If someone gets hurt in your booth at a show, you are potentially liable. Make sure your coverage will extend to when you are doing shows, and perhaps to when you are on the road, traveling to a show. If you can't afford to replace what you lose, you should insure it.

If you are not sure where to begin, and you want to learn more about insurance for your business, check out the website of CERF, The Craft Emergency Relief Fund. And if you are feeling a bit generous, make a donation. Right now they are coming to the aid of artists in California hit by the wildfires, and could use any help you could offer.

Crossing your fingers, chanting rhymes, and other superstitious actions might make use forget the risks. But getting insurance means we can forget the worry and get back to work. Promise yourself to do this right away, if you haven't already. If you are lucky, you will never have to use it. But, if something happens, you will be glad you had the coverage you needed.