One of the easiest ways to build a market for your work is to target pet owners. Things with a dog or cat theme have a built in potential market. I have daughter who adores animals. Anything with a dog on it is something that gets her attention. But, like all good things it can be overdone, or done poorly. And not everyone is a sucker for all things dog or cat.
Sometimes, an artist takes a twist on this concept, and comes up with something new and engaging. I have to share the work of one such artist. We had seen his work at a local gallery several times over the last few years. His name is Michael dePierro. My daughter, the animal lover, fell in love with his wall sculptures of dogs and cats. She has wanted one ever since. When we first saw these sculptures, they were of specific breeds, and our dog is a one of a kind....otherwise known as a mutt! I recently saw dePierro's work again on Wholesalecrafts.com and saw that he was doing custom pet sculptures...dogs, cats, and even horses. I decided this would be the prefect thing to get my daughter as a gift for Christmas.The first picture is one of the pictures I sent dePierro of our dog. The next picture is of the wall sculpture he created of her. You can just imagine the smile on my daughter's face when she opened the gift!
It was wonderful to support another craftsperson by purchasing his work. But even better, is to have a place like this blog to show many more people a bit of his work. He has taken the idea of making things with dogs and cats, and made something unique and special.
Couldn't you see a variety of dogs and cat wall sculptures in a vet's office, decorating the walls?....and taking orders for them through the vet's office! What better way to have your work seen by your potential customers.
The idea of dogs and cats as a theme in craft work may seem cliche and tired. But, as dePierro has shown us, it is possible to take any idea and make it engaging. People love their pets. And dePierro has captured the spirit of those animals in his sculptures. Talk about making work that has a story....!
I hope those of you who celebrate Christmas found special and unique handcrafted items under your tree. And most of all, I hope that your day was one filled with love, laughter, good food, and good memories. And, if it was a bit more stressful than all that, I hope you found at least one moment of connection with a person, a pet, or nature that reminded you of a blessing in your life. Hold onto that memory, and take it out from time to time to enjoy. Those are the gifts we can give ourselves at any time.