Showing posts with label catalog sales. Show all posts
Showing posts with label catalog sales. Show all posts

Thursday, February 28, 2008

Owning Up

Sometimes we screw up. Even under the very best of intentions, things go wrong. But just like we learned back in grade school, owning up, taking responsibility, really is the best way to move through the problem, and then be able to move forward.

I wrote last year about how I was going to be working with a catalog company. I was excited by the possibility, but also a bit anxious about what that might entail as far as production, and would I be able to live up to my end of the bargain.

Doing the work to make sure that I would be able to meet the demand, helped me to look at my production process differently. I started to see that if I could make a dozen cranes at one time, all with the same pattern, it would actually be easier than trying to make a dozen different cranes. Thus began the idea of exclusive designs for each year.

As I began to prepare myself to fill orders for the catalog company, I anxiously awaited the initial order from them. The contract I signed stated I would need to ship cranes to them by early January. But it was mid-December before I got the order. The first order was for 54 cranes, and I began making them right away. I wanted to be sure I fulfilled my responsibility. The ship date had been moved to a later date, so I felt comfortable that I would be able to easily manage it and the orders I had at the time.

Less than two weeks before I was supposed to ship this first order, on a Friday afternoon, after 4 p.m. I got a call from the catalog company. They wanted to cancel the purchase order. No reason was given. No sense of whether or not there would be a future order. Just a call saying the purchase order was cancelled. By this time I had made and boxed up nearly 40 cranes. All done in a design that was exclusive to them. I was so surprised by this I had little to no response, and there were no real answers to the few questions I stammered out.

Now what?

Fortunately, I have a resident contracts expert in my husband. He helped me draft a letter requesting payment for the cranes I had made for them. According to contracts law, I was due compensation for the cranes I made for them, against their purchase order. He even went so far as to tell me that I should ship them out on the date they were originally scheduled to ship. This is where I took my own counsel and decided a crane in the hand is better than no cranes, and no check.

Today I spoke with the catalog company. The woman I had been working with owned up. She told me they were going through a difficult financial period. They had readjusted the products they were carrying. They were struggling to pay their existing vendors. (My instinct about holding onto those cranes was the right one!) They were not prepared to compensate me for the cranes I had already made for them.

It was easy for me to be gracious, and ask for a compromise in return. She had been honest with me, and so I knew where I stood. I asked that we cancel the contract, and that I be released from having the design held exclusively for them. It was as close to a win-win as we were going to get in the situation. She was happy to accomodate me, and there were no angry words or accusations.

It could have been nasty, and vindictive. I read about such exchanges from time to time on the discussion forums. I could have stood up for "my rights". But all that would have happened is that I would have spewed a lot of frustration and anger. I asked them to compensate me, and meet their obligations. She was honest, and told me where they stood. I had a fall back position, and I was happy to go there. I could easily do business with them again.....not sure if I want to!......but should she end up somewhere else down the round, I have not burned a bridge, and I know she is someone I can trust. And she knows that I can behave professionally.

We sometimes focus all our energy on our reputation for the quality of work we produce. But the reputation we develop as a business person is also important. How are you to work with? Do you meet your obligations? If you can't, do you own up, or leave people hanging? It is never easy to let people down. But to do it in a responsible way is always better than to quietly slink away hoping the problem will go away. It won't. And your reputation will suffer.

It really is as simple as the lessons we learn in grade school. Be honest. Don't make promises you can't keep. And if you do, own up.

Saturday, December 22, 2007

Contest: Name that Crane

For the last few years, when I make a crane I start from scratch. I may make a cane that will create 3 or 6 or more cranes, but when that cane was done, so was that design. While there is some creative freedom in this approach, it can also be challenging when I have orders to get out the door. And there is anxiety as I package up an order. Will they like this one? I had a few variations that I could easily reproduce, such as a Skinner blend with a metal leaf crackle finish. But the patterned cranes were the ones that many people love.

After having to come up with a reproducible design for the catalog company I began to rethink my whole approach to making cranes. Maybe it would be easier to have several patterns that would be exclusive for one year. The next year, I would have a new set of designs. With that in mind, I have been working on several styles or designs to offer for 2008, and I have come up with a few that I like, and I know I can repeat....at least in pattern, if not in the exact colorway.

The group of cranes at right are called "I Love You" cranes. They were designed with Valentines' Day in mind. But I will only have this design for 2008. In 2009, there will be a new design with this theme.

The next picture is a group of cranes I call "Carpet Ride". When I am laying out the sheet of clay with the cane slices, I am using the idea of an oriental rug. I spent a year working part time selling rugs at an area furniture store. I loved the colors and patterns, and each night when I came to work, I would look through the rugs, to see the newest patterns and designs. Most rugs have a center field and a border. These cranes use that idea in how they are created. This pattern that will have more variety...depending on the canes I have to work with at the time.
Now, you come in. I have a few other designs that I need some help with naming. The right name can romance the work a bit. A story can be conjured up in just a few well selected words. Problem is, I have a nasty cold right now. My brain is in slow motion. Which can be great for getting tedious tasks done, but not so great for brainstorming. I need your brains and creativity. Two designs are wanting for a name.
Every idea I have come up with falls flat. The top group can be called group 1, and the lower picture, group 2. These are not the only colors that these cranes will come in, but they give you an idea of how the pattern can look in a variety of colorways. Submit your ideas in the comments, and specify which group you are naming. You are welcome to submit as many ideas as you can come up with. You have until next Friday, December 28th, at midnight(EST) to come up with an idea and post it in the comments. If your name is selected, in exchange for your permission to use the
name to promote that line, I will send you a crane in that pattern....hanging or sitting, you choose.

I hope your creative juices are flowing better than mine are right now. I look forward to seeing your ideas! And thank you for your creative energy....I need it right now. :-)






Thursday, November 8, 2007

Never Say Never

Never and Always are dangerous words. There is no wiggle room. And in life we need wiggle room. Room to learn, to adapt, to change our minds a bit if we want. But with absolutes like never and always, there is no room for change.

Back when I decided to make my passion for polymer clay into a business of some sort, I knew I had something with my polymer clay cranes. I knew they were unique, and the political environment of the war helped fuel a demand for them.

But I had this fear. I didn't want to be making cranes all the time. I would go crazy. I could "never" do that. Or so I thought.

Fast forward a few years and now the cranes are a mainstay of my business. They are a good source of cashflow at a time that the craft market is very tight. I have gotten better at folding them, but there are still more rejects and seconds than I would like. I have developed packaging and a product insert that have increased sales significantly. But there still is a certain ambivalence.

Even so, I am getting ready to make a commitment to produce cranes for a catalog. There are no guarantees of the volume this will represent. If they take off, I could be making an awful lot of cranes. And, I will be making them in a few set patterns, not each one different than the last. A few years ago, I would have been horrified at the idea of this. Now, when I look at it, the benefits outweigh any potential tedium.

First, more studio time. As much as I love being in business for myself, what I love even more is being in the studio, working with the clay. Even if it is going to be making a design repeatedly, it will help fund the continued growth of my business. And having less worries about money always does good things for the creative spirit!

Efficiency. I would rather sell a carton of 27 cranes, all in one shot, ....or three cartons, or five......than spend time, money and energy trying to sell those cranes myself at a retail show. Somebody else sells and promotes the work, and I just have to make it and ship it to them to distribute. One large sale, rather than 20, 50 or more small sales.

The window of opportunity does not stay open forever. Eventually the political tide will shift, and the demand for peace cranes will fade. Someone else will copy what I am doing. This is my chance to take advantage of a unique product at a unique time.

Once again, I am about to make a leap of faith. Into the unknown. I don't know if this will be a blip, a boon or a burden. It may be a bust. Or it may lead to me hiring someone to take on some simple tasks. Only time will tell, and I know I will learn alot! Stay tuned.......